We Norwegians
WE NORWEGIANS
We Norwegians is a knitwear brand based in Voss, Norway, a small town known for its beautiful scenery and mountain activities. The brand specializes in fine merino wool with focus on sustainable and versatile designs. We Norwegians was founded in 2014 by Tove Grane and her husband Øyvind Lauritzen, both whom are still highly involved in the day-to-day business, Tove as the lead designer and Øyvind as CEO. Their extensive experience in the knitwear and fashion industry inspired them to create a brand that was more elevated from many other sports brands, with timeless and versatile, yet sophisticated designs that are meant to last season after season and can be worn both on and off the ski slopes.
PROMO CODE
We Norwegians strives to be the antithesis of fast fashion. The quality of the fabrics, yarns and craftsmanship is for the discerning audience. They want their customers to utilize the clothing as pieces they can build their wardrobe around, with an evergreen style design that is made to last.
Embrace the Power of the North with We Norwegians! Enjoy 15% off with code PEOPLEOFTHENORTH.
EXPLORE THE CAPTIVATING SIGNATURE COLLECTION AND ENTER OUR EXCITING GIVEAWAY!
We Norwegians is a knitwear brand based in Voss, Norway, a small town known for its beautiful scenery and mountain activities. The brand specializes in fine merino wool with focus on sustainable and versatile designs. We Norwegians was founded in 2014 by Tove Grane and her husband Øyvind Lauritzen, both whom are still highly involved in the day-to-day business, Tove as the lead designer and Øyvind as CEO. Their extensive experience in the knitwear and fashion industry inspired them to create a brand that was more elevated from many other sports brands, with timeless and versatile, yet sophisticated designs that are meant to last season after season and can be worn both on and off the ski slopes.
